Cam Sourani · Transformational Technology Executive

Complex operations, untangled.

I transform IT into one governed, automated operation that cuts waste and raises service levels.

Cam Sourani, smiling, in a navy suit and blue tie, leaning forward with his hands clasped
  1. 27+

    years leading technology

    CIO, VP and director roles across the Middle East, Europe and Canada

  2. $50M

    technology budget owned

    Roadmap, vendors and return on investment, owned end to end

  3. 105

    properties under one PCI model

    Four Seasons, across four regions

  4. 500K

    scan events a day, automated

    Invoicing and settlement pipeline, up to 500K daily

Operations break at the seams: between sites, companies, vendors and teams. For 27 years, from palace hotels to parcel networks, I've closed those seams with one platform that people trust and automation can run on.

Technology strategist. Enterprise leader.

Aligning technology with business ambition.

Every business sits somewhere on this map. My job is to move it up and to the right, until technology drives growth.

Technology maturity map. Technology rises on the vertical axis and business value on the horizontal one. Four nested stages climb from Reactive at the bottom left, through Pragmatic and Proactive, to Innovation at the top right. Innovation Proactive Pragmatic Reactive Technology Business value Low Low Medium Medium High High Optimal Optimal

Reactive culture

IT is a constant headache. Systems are unstable, problems get fixed after they hurt, and technology decisions are made on the fly.

IT services
Unstable
Strategy
Ad hoc

Pragmatic culture

IT is stable but still a back office. The focus is keeping systems running, not growing the business.

IT services
Stable
Strategy
Technology-centric

Proactive culture

IT moves past keeping the lights on and becomes an enabler: services built around customers, technology aligned with business goals.

IT services
Customer-focused
Strategy
Business-centric

Innovation culture

IT leads the business forward, with new services and a real edge over competitors. Technology becomes the differentiator.

IT services
Enhanced
Strategy
Disruptive

Where is your business today?

Every business technology stands on one of these six steps. I design the climb and lead it, all the way to business value.

What customers expect now

  • Enhanced services
  • Instant delivery
  • Information anytime, anywhere
  • Cost optimisation
  • Continuity
  • Predictive analytics
  • Accuracy

Click the step you're on

Click the step you're on

Pick the one that sounds most like your business today. I'll show you how far you are from the top, and the first move I'd make.

Not sure which step you're on? Let's work it out together.

Let's talk

Ad hoc

5 steps to business value.

Firefighting every day. Systems fail, fixes come after the damage, and technology decisions are made on the fly.

My first move: stabilise the core. Fix what keeps breaking, back up what matters, and give every issue one place to land.

First we put out the fires. Then we climb.

Let's talk

Reactive

4 steps to business value.

Systems mostly run, but IT is a back office: tickets get closed while nothing moves the business forward.

My first move: get ahead of problems with monitoring, standards and an ITIL service desk measured on SLAs.

Let's work together to get you up the ladder.

Let's talk

Proactive

3 steps to business value.

Problems are caught before users feel them. Standards, monitoring and ITIL process replace heroics.

My first move: sit down with every department, map their goals, and build the roadmap and budget around them.

Let's get technology a seat at the leadership table.

Let's talk

Aligned

2 steps to business value.

IT knows the business. Priorities, budgets and roadmaps are set with the leadership team, not in isolation.

My first move: join ERP, CRM, warehouse and finance systems through APIs and EDI, then automate the manual work in between.

Let's connect the dots, and the systems behind them.

Let's talk

Integrated

One step from the top.

Systems, data and automation join into one platform that delivers business outcomes end to end.

My first move: put data, analytics and AI to work on new services and faster decisions.

Let's make technology your competitive edge.

Let's talk

Valued

Top of the climb.

Technology drives growth: new services, faster decisions and a real edge over competitors.

My first move: keep the edge: AI with clear rules, security watched around the clock, and a roadmap that never stops moving.

Staying on top takes work too. Let's keep you there.

Let's talk

Built on four S pillars.

  • Stop technology waste. Redundant devices, unused licences and idle subscriptions come out of the budget.
  • Stop overlapping development. Duplicate projects and overlapping tools fold into one roadmap and one platform.
  • Retire legacy. Outdated systems get decommissioned instead of kept alive at extra cost and risk.
  • Go paperless. Digital documents and workflows replace paper, printing and manual handling.
  • Vendor consolidation
  • Strategic sourcing
  • Contract negotiation

  • Watch around the clock. A SIEM with 24/7 threat monitoring, detection and response.
  • Attack yourself first. Simulated attacks, automated penetration testing and honeypots expose gaps before attackers do.
  • Lock down access and devices. MFA, EDR, privileged access management, MDM and network access control.
  • Recover fast. Cloud disaster recovery and business continuity plans that are tested, not assumed.
  • SOC 2
  • SOX
  • ISO 27001
  • NIST CSF
  • PCI DSS

  • Integrate first. ERP, CRM, WMS, TMS and carrier systems share data through APIs, EDI and iPaaS.
  • Automate the manual. RPA and orchestrated pipelines take repetitive work off people's desks.
  • Build in-house. My development team builds the portals and tools the business runs on: tracking, reporting, label printing, scheduling.
  • AI with purpose. AI where it pays off, with clear rules on usage, data privacy and monitoring.
  • UiPath
  • Microsoft .NET
  • Azure DevOps
  • Power Platform
  • Salesforce

  • Start from the customer. Every service is designed around what customers now expect, then measured against it.
  • Run on ITIL. Service catalogues and SLAs that IT is measured against, inside and outside the business.
  • Test before it ships. A UAT environment that mirrors production, for every change.
  • See problems first. Proactive monitoring catches issues before users have to call.
  • ITIL
  • SLAs
  • UAT
  • SolarWinds
  • Self-service APIs

Strategy at the table. Hands on the floor.

What a physical, integrated operation needs from its technology leader, and where I have delivered it.

AI and automation where the work happens.

Software, data and automation on the warehouse floor: hands-on with automated sortation and robotics, and an orchestrated pipeline from scan event to settled invoice.

scan events processed daily
300K-500K
targeted support workload reduction
40%
  • UiPath
  • Apache Airflow
  • dbt
  • Conversational AI

Technology strategy and enterprise leadership

Technology that pays back.

Owned budgets up to $50M and the roadmaps behind them. At Emirates Palace, the IT and digital strategy showed up in the P&L.

technology budget owned
$50M
property profitability
+15%
operating costs
−27%
re‑engineering savings
$800K

Data, security and governance

Governance people actually follow.

Real-time metrics in BI, NIST-aligned security with MFA, EDR and PAM, penetration testing and honeypots, ISO 27001 certification, and PCI compliance across 105 properties.

  • NIST CSF
  • ISO 27001
  • SOC 2
  • SOX
  • PCI DSS
  • PIPEDA

Enterprise systems and integration

Many systems. One platform.

ERP, CRM, warehouse and transport systems joined through APIs, EDI and iPaaS, on Microsoft, Salesforce, open-source and mixed stacks alike.

  • Dynamics 365
  • Salesforce
  • Odoo ERP
  • Azure Integration Services
  • Cleo Integration Cloud

Engineering leadership

Hands-on architecture.

In the design decisions, not only the governance. I lead the in-house team that builds the business's own applications and tools, with SDLC, UAT and release control across 24 locations.

IT and AV professionals led
45
locations on one standard
24
A hyperconverged server rack: red and blue power cables bundled in parallel runs, green status lights on every node

Infrastructure and new builds

Built from the cabling up.

Hyperconverged on‑prem extended to cloud. Structured cabling, low‑voltage and smart‑building systems for new builds, working alongside developers on real estate projects.

Platforms and sectors

Infrastructure
  • Azure
  • VMware
  • Linux
  • Hyperconverged on‑prem
  • SolarWinds
  • Telecom
Business systems
  • Dynamics 365
  • Salesforce
  • CRM
  • Odoo ERP
  • TMS
  • WMS
  • Last‑mile systems
  • Property management systems
Construction and new builds
  • Autodesk
  • Structured cabling
  • Low‑voltage systems
  • Smart‑building systems
Data and integration
  • SQL Server
  • PostgreSQL
  • Oracle
  • Power BI
  • APIs and iPaaS
  • Azure Integration Services
  • EDI
  • Cleo Integration Cloud
  • Apache Airflow
  • dbt
Apps and automation
  • Microsoft .NET
  • In‑house apps and tools
  • Azure DevOps
  • Power Platform
  • UiPath
  • Conversational AI
  • OpenAI SDK
  • Anthropic
  • Automated sortation
  • Robotics
Workplace and security
  • Microsoft 365
  • Entra ID
  • Intune
  • MDM
  • Okta
  • SentinelOne XDR
  • FortiGate
  • FortiPAM
  • Exabeam SIEM
  • Penetration testing
  • Honeypots
  • KnowBe4
Sectors
  • Logistics and 3PL
  • Hospitality
  • Manufacturing
  • Healthcare distribution
  • Managed services
  • Public sector
  • Real estate

Selected work

Each one aimed at a real bottleneck: route planning, call volume, invoicing backlogs, opening-day deadlines and governance gaps.

  • AI route optimisation
  • Enterprise AI
  • Fastfrate Group
  • New builds
  • Security and governance

AI route optimisation

Every route, planned by AI.

Led the rollout of AI and machine learning route optimisation, planning routes and driver allocation from historical delivery data. Planning time and fuel came down, and the savings lifted driver pay while the cost per delivery fell.

cost savings
17%
for drivers, at a lower cost per delivery
Higher pay
  • Machine learning
  • Routing algorithms
  • Predictive analytics
  • OpenAI SDK
  • Anthropic

Enterprise AI

AI where the backlog lives.

AI across customer service, billing and the warehouse, targeting a 40% cut in support workload. On the phones, a voice agent answers in English and Québécois French and hands complex calls to the right team.

targeted workload reduction
40%
inbound calls answered
EN + FR-CA
  • CloneOps
  • Conversational AI
  • Process automation
EN FR-CA Resolved Routed to a team

Fastfrate Group

From scan event to settled invoice.

Replaced manual invoicing and settlement reconciliation with an orchestrated, auditable pipeline that carries 300K to 500K scan events a day straight through to settlement.

scan events a day
300K-500K
  • Apache Airflow
  • dbt
  • Odoo ERP
Scan events 300K-500K a day Apache Airflow Orchestration dbt Models and tests Odoo ERP Posting Invoices Settlements

New builds

Six grand openings. Every system live early.

Directed end-to-end IT for six grand hotel openings across multiple countries, with every system live three months ahead of schedule. I bring the same discipline to new builds today.

grand hotel openings
6
ahead of schedule
3 months
  • Structured cabling
  • Low-voltage
  • Smart-building systems
Systems live Opening day Build and fit-out 3 months ahead

Security and governance

Security as an operating discipline.

A NIST-aligned programme across the enterprise, then policy alignment across the group’s operating companies, where AI governance surfaced as the largest gap to close.

aligned framework
NIST
deployed enterprise-wide
MFA, EDR, PAM
  • SentinelOne XDR
  • FortiGate
  • FortiPAM
  • Okta
  • KnowBe4
People: awareness programme Network: FortiGate Identity: MFA, PAM Endpoint: EDR DATA
The same network cabinet after the rebuild: blue patch cables dressed in short, labelled runs and a clear cable manager
A network cabinet before the rebuild: orange, white, blue and yellow cables tangled across the switches and spilling out of the rack

Drag the handle, or use the arrow keys.

Untangled, literally.

Automation only holds if the physical layer underneath is sound. One production cabinet, rebuilt top to bottom.

  • Before: undocumented, unmanaged
  • After: labelled, dressed, patch-mapped

Ten roles. One thread.

From the server room to the boardroom, the same job: take a fragmented, multi-site operation and make it run as one.

  1. Aug 2022 - Present Oakville

    Vice President IT, Systems and Integrations

    ASL Distribution Services and Precision Fastfrate Group

    Transportation, 3PL, last mile, warehousing and fulfillment across 24 locations nationwide

    • Led IT transformation across ASL Distribution and Precision, aligning systems, data and operations within the Fastfrate Group.
    • Launched enterprise AI across customer service, billing and the warehouse, targeting a 40% cut in support workload.
    • Migrated key systems to cloud and led the invoicing automation recognised in the 2026 IDC CIO Awards Canada.
    • Leads the in-house development team behind the business's own portals and tools: reporting, track and trace, warehouse label printing and scheduled exports.
  2. Feb 2020 - Aug 2022 Brantford

    Vice President Technology and Security

    The Marco Corporation

    Warehousing, fulfillment, co-packaging, technology and logistics services

    • Set the IT strategy and roadmap, with ITIL service catalogues and SLAs for internal and external customers.
    • Strengthened IT and physical security controls, and managed the IT budget and technology investments.
  3. Apr 2019 - Feb 2020 Toronto

    Director, Information, Data and Digital Transformation

    Motion

    Manufacturing and retail distribution of healthcare and medical supplies across 40 locations

    • Designed a digital transformation roadmap and delivered its first two major milestones on schedule.
    • Built KPI frameworks for application and infrastructure performance across 40 locations.
  4. Dec 2016 - Apr 2019 Toronto

    Vice President, Solutions and Services

    IG2 Group

    Managed services, infrastructure, cybersecurity and analytics: 110 projects across Ontario

    • Partnered with the Ontario Ministry of Education and Ministry of Transportation on province-wide IT initiatives.
    • Achieved ISO 27001 certification, strengthening security governance and risk management.
  5. Oct 2011 - Dec 2016 Toronto

    Global Corporate IT Senior Consultant

    Four Seasons Hotels and Resorts

    110 hotels and residences worldwide, 45,000+ employees

    • Led global IT projects across 105 properties in four regions, keeping all 105 PCI compliant.
    • Built the repeatable framework for bringing acquired and rebranded properties onto shared systems.
  6. Dec 2006 - Oct 2011 Abu Dhabi

    Chief Information Officer

    Kempinski Hotels Emirates Palace

    80 hotels worldwide, 24,000+ employees

    • Led 45 IT and AV professionals and a $20M budget; the strategy lifted profitability 15% and cut operating costs 27%.
    • Passed a rigorous government IT audit within six months and kept 50+ systems running to 24/7 SLAs.
  7. Jan 2001 - Dec 2006 Amman and Brussels

    Area IT Director, Levant and CIS

    Starwood Hotels and Resorts

    11 brands, 1,200 hotels worldwide, 180,000+ employees

    • Directed IT for six grand hotel openings, every system live three months ahead of schedule.
    • Integrated acquired hotels across multiple brands without breaking continuity of operations.
  8. 1996 - 2000

    Systems Administrator to IT Director

    Early career

    Three roles in five years: systems administrator, IT manager, then IT director

    • Self-driven from the start: learned the systems hands-on, then ran the IT function.

Recognised along the way.

From a magazine cover in Abu Dhabi to a national CIO award in Canada.

Cover story, Computer News Middle East, August 2010
CIO of the Year, Hotelier Middle East, 2010
White House Communications Agency, 2008

“The ROI is right in front of our eyes.”

Royal Ambition, Computer News Middle East Cover story on the IT and AV transformation at Emirates Palace, where an Altiris rollout roughly doubled ticket-resolution throughput. Credited as Hakam Sourani.
  • 2026 IDC CIO Awards Canada Precision Parcel and Package Deliveries, Fastfrate Group
  • 2011 Excellence Award GCC Summit
  • 2010 CIO of the Year Hotelier Middle East
  • 2010 Top 10 CIO of the Year, Top 5 IT Hospitality Deployment Computer News Middle East
  • 2008 Certificate of Appreciation White House Communications Agency, one of two
  • Top 5 IT Team of the Year Computer News Middle East
  • Proactive IT Certificate of Achievement Starwood Hotels and Resorts

Trained as a control‑systems engineer.

My degree is in computer engineering and automatic control: the feedback loops behind robotics, CNC and closed-loop quality control. ITIL and AI Professional certifications shape how I run service and bring in AI. The MBA came later, for the business around it.

+ − Controller strategy Process the operation Sensor data and KPIs target outcome
  • B.Sc. Computer Engineering and Automatic Control Systems 1997
  • MBA Washington Global University 2010
  • ITIL ITIL Foundations 2008
  • AI AI Professional
  • CPM Certified Project Manager 2005
  • Six Sigma Green Belt 2004
Cam Sourani smiling at Shibuya Crossing in Tokyo at night, neon billboards behind him

34 countries. Project work in every one.

The same instinct that built IT governance for properties on four continents. Tokyo, 2026.

Let's talk about what you're building.

The fastest way to reach me is email or phone. Résumé and contact card are one click away.

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